Twixl media launches a tablet publishing solution for the enterprise market

Düsseldorf, Germany – May 8, 2012 - Twixl media is a key player in the market of digital publishing solutions. The company's core solution, Twixl Publisher was one of the first applications that allowed users to produce iPad applications fully independently - from design to publishing in Apple’s App Store. Today it launches a solution targeting the enterprise market; Twixl Publisher Enterprise Kiosk.

Twixl Publisher Enterprise Kiosk is a tablet publishing solution on the one hand, that makes it possible to create apps starting form interactive designs and from existing print content, and on the other hand it is a publishing platform, which can be setup within an in-company network to publish to all employees.

After the launch of “the new iPad” ChangeWave research conducted a survey about the buying intentions of the corporate world. 22% were expecting to buy tablets for their employees, with 84% of those businesses saying they’re planning on purchasing the iPad specifically, while the percentage points for every other manufacturer went down.
“Business adoption of the iPad has been unprecedented, nearly all of the top Fortune 500 companies are actively using iPads”, stated Apple’s CFO Peter Oppenheimer during a quarterly earnings call last January.

The enterprise market is a big emerging market. Companies, from large to small, feel the need to use the iPad for helping their sales force and service teams communicate internally and with their clients. They have an immense amount of content available: brochures, product presentations, sales presentations, leaflets, brand magazines, newsletters, technical manuals, etc. All this content could be published on an iPad.

The needs of the enterprise market are very specific. In the first place they want to be independent and have full control over their publications. So the subscription-based solutions, with documents hosted outside of the company’s infrastructure, are not an option for them.

Secondly, they may already have a lot of content ready in PDF format, but not necessarily iPad-optimized. So they are looking for a solution to make these documents accessible on the iPad.

The third important factor is the ease of use of Twixl Publisher Enterprise Kiosk and its available features. Another aspect that should not be underestimated is the possibility for custom development.

Independent   
Independent publishing means Twixl media’s clients are 100% in control of their application. They can publish as much as they want without any extra costs. They do not have to publish their content on Twixl media’s servers to create their app; they do this within their own hosting infrastructure. Once the design is ready for publication, they can publish directly to the App Store (public) or within their own Enterprise network (private). Twixl Publisher Enterprise Kiosk provides a web-based user privileges back-end that controls access to the content.

From InDesign to iPad
Twixl Publisher Enterprise Kiosk is a publishing solution that takes projects from InDesign to iPad. Specifically, it is a combination of a stand-alone (Mac OS X) application and a plug-in for Adobe InDesign CS5/5.5/6 that converts and exports traditionally created documents into interactive reader applications integrating content such as photo slide shows, audio, video, HTML5 animations and more into a seamless iPad blend. Next to this, Twixl media’s solution makes it also possible to integrate PDF documents in a documentation library which can be customised app by app.

Smooth & intuitive
Twixl Publisher is based on Twixl media’s philosophy of ease of use, simplicity and intuition. The most common feedback Twixl media gets in their workshops is: “Is it that easy?” It actually is, as it is based on a three-step model ‘Design, Build and Publish' - the fastest and easiest way to an enticing interactive reader’s experience.

Custom development
Integrating a digital publication platform within a corporate environment quite often implies the need to integrate this environment to an existing infrastructure and comes with very specific needs. Twixl media has dedicated in-house developers for custom development, a small but essential part of their corporate market business.

Affordable   
Their pricing is as transparent and easy as their product. They provide their customers a state of the art solution and all the support they need for a € 7.500 license fee. From there on, no extra cost to publish is implied, except for the cost of creating the app itself.
If a company publishes on their own server they will have no yearly access/subscription fee, no download cost and no licensing cost per publication.
Twixl Publisher Premium costs € 1.500 and the Advanced version is priced at € 5.000. Twixl Publisher Explore is a free entry-level version, which will allow you to develop and test the solution and even to publish it in-house. So you can experience how it works for free.

Compatible with all iPad resolutions
The iPad one and two have a screen resolution of 1024 x 768 pixels or 132ppi. The new iPad has a screen resolution of 2048 x 1536 pixels or 263ppi, or four times more pixels. Twixl Publisher Enterprise Kiosk will automatically generate the images for both resolutions, starting from a single design. Even though you might expect a big increase in file size, by optimizing their compression technology, Twixl media managed to limit the file size increase to only 50%.

About Twixl media
Twixl media develops reliable, easy and affordable publishing solutions for interactive applications on iPad. Its core solution Twixl Publisher is being distributed through a dedicated partner network worldwide.
Twixl media is part of SHpartners, a FileMaker consultancy and web development company since 1998 and located in Ghent (Belgium).