Why outsource your marketing and/or sales activities?
Recent research indicates that complementary expertise and the ability to quickly respond to the specific company needs are the most important motives of companies to look for outside sales and marketing help. The expertise is not always present internally; hence it is searched outside the company. But we have seen marketing departments shrink as well in the last few years. Outsourced marketing services give you access to people and know-how when you need them and when you can afford them. At the same time the market is changing, the competitions does stand still and companies have to be able adapt their strategy and tactics. In this process marketing is an important driving force. But one has to be able to react quickly without overloading its organization. Outsourcing those activities that need that extra attention offers a solution to the problem.
Quick access to additional resources
Sometimes it simply gets too busy or you have been looking for that ideal candidate, but you were unable to find hem or her. However you do need someone with experience and knowledge of the market. Interim management offers a solution to that problem. It also allows you to build up know-how in-house over a specific period of time.
Offloading specific projects to a third party because of a lack of human resources or expertise is probably the most common reason for outsourcing.
Single point of access to the market
Expanding into a certain geographic market is often a costly decision that is hard to make. More and more companies look for an external resource that can scratch the surface for them so they can better evaluate which kind of investment to make to enter in a certain market.
At Four Pees we know the European market especially well and we have very good contacts in the North American one. This gives you the same access to a network of resellers, industry consultants and key accounts.
Marketing strategy and marketing plan
Developing your marketing strategy with an external consultant often opens new views on the market, your products or sales and marketing techniques. It also enables you to get out of the rush of your day-to-day activities and helps you build that plan that is of crucial importance to the success of your company.
Market research is the most frequently outsourced marketing activity. More than 15% of all companies outsource market research and analysis activities to external agencies.