Four Pees to distribute callas and axaio products in Europe

Four Pees is proud to announce that effective immediately the company will be distributing the callas and axaio product lines to its reseller network in Europe. In the Benelux and France, Four Pees will be the preferred partner for both brands. Herewith callas software and axaio extend the partnership with Four Pees that up till now was focused on evangelization and marketing.

“We have successfully been working together in a close marketing partnership with Four Pees for a couple of years now,” says Olaf Drümmer. “Four Pees understands all about our products and about the need for easy-to-use PDF tools. They are an important addition to our distributor network in Europe and will help us to establish a strong presence in Benelux and France.”

Having acquired the ProofMaster and PrintFactory brands and its distribution channel in May of 2009, Four Pees has changed from an outsourced sales model to a distribution model. With the recent expansion of its sales team Four Pees is now in a strong position to further develop sales for the brands it represents. The added value to the reseller network is clear: Four Pees generates and qualifies leads, assists the reseller throughout the sales process and provides technical support during or after installation.

callas software develops and provides a product line of PDF technology for publishing, print production, document exchange and document archiving.

axaio is callas’ sister company and has successfully gone its own way, providing smart technology for printing and exporting from layout and design applications, such as QuarkXpress, Adobe InDesign and Illustrator.

Tom Peire, CEO of Four Pees, comments: “Print and publishing have become a competitive business, struggling with deadlines and above all with very high quality expectations. callas software and axaio have an answer to these demands, with great PDF technology and a very solid reputation. I am very pleased with this distribution agreement, as now we can offer customers the added value in a very demanding market.”

About callas

callas software finds simple ways to handle complex  PDF challenges. As a technology innovator, callas software develops and markets PDF technology for publishing, print production, document exchange and document archiving.

callas software helps agencies, publishing companies and printers to meet their challenges, by providing software to preflight, correct and repurpose PDF files for print production and electronic publishing.

Businesses and government agencies all over the world rely on callas software’s future-proof, fully PDF/A compliant archiving products.

In addition, callas software technology is available as a programming library (SDK) for developers with a need for PDF optimization, validation and correction. Software vendors such as Adobe®, Quark®, Xerox® and many others have understood the quality and flexibility provided by these callas tools and have incorporated them into their solutions.

callas software actively supports international standards and has been participating in ISO, CIP4, the European Color Initiative and the Ghent PDF Workgroup. callas software is a founding member of the PDF/A Competence Center.

For more info, please visit www.callassoftware.com.

About axaio

axaio streamlines PDF creation, printing and content correction workflows for Adobe InDesign and QuarkXPress environments. Its flagship product, MadeToPrint, vastly enhances the reliability of PDF creation. It offers three levels of automation from semi-automatic over hot folder processing to true lights out server processing with MadeToPrint Server. axaio products seamlessly integrate into editorial environments based on WoodWing, vjoon or Quark QPS.

axaio was founded in 2006 as a sister company of callas software and has successfully gone its own way. axaio solutions are being used by publishing houses, advertisement agencies and prepress companies all over the world.

More information on www.axaio.com.

About Four Pees

Named after the four P’s of marketing – product, price, place and promotion – Four Pees is an international business partner providing marketing, sales and distribution, as well as professional services for production automation and color optimization solutions.

Four Pees is worldwide distributor of ProofMaster, for color-accurate contract proofs and PrintFactory, a production suite for large format printing.

Four Pees was established in 2007 by Tom Peire and has grown into a team of seasoned marketing, sales and service professionals.

For more information, please go to www.fourpees.com.