Marketing Services

Four Pees can offer you different kinds of marketing services depending on which solution fits best to your company and its products/services.

Marketing Plan

Four Pees has the experience within this market to develop a marketing communication plan that defines the activities and resources to successfully market its products. This will be a multi-tier plan suggesting actions and activities on Product, Price, Sales Channel (Place) and Communication (Promotion) levels. It will also contain a detailed budget needed to carry out the described activities.

 Company and Product Messaging

Communicating in a clear, structured and consistent way what the company and its products stand for is the basis of every marketing communication effort. Four Pees has developed a method to do this by translating features into benefits and describing products in various word lengths for easy repurposing.

 Translations

Mastering the terminology of the Print & Publishing industry is one thing, being able to translate it into the most common European languages is a different story. Four Pees works together with different translators in order to deliver the best translation for each product. The service includes handling, proofreading and implementation of the translation into any communication tool.

 Public Relations

As is mostly the case with technology companies, an important part of the awareness and mind-share of a company is achieved through a consistent and well-orchestrated public relations effort. Specifically for small organizations and start-ups, Four Pees has developed a core PR program, which includes press release and testimonial copywriting and distribution. These services are of course accessible to larger organizations too. Alternatively we can work with a PR partner of your choice.

 Collateral & Sales Tools Development

Based on the above messaging brochures, sales tools and other forms of collateral are essential to help employees and channel partners in selling the products. On top of providing support of the sales process these tools help raising the profile of the company brand.  Four Pees takes care of the copywriting, design, production and distribution.

 E-Marketing

In a model of accessibility a company’s online presence plays a crucial role. The Internet is the place where prospects get in contact with you, find out more about, try and buy your products. The products and its information need to be as readily available as possible. Whether you need support in website administration, online advertising, Search Engine Optimization, etc. Four Pees has extensive experience in e-marketing strategies for software companies.

 Social Media

Whether it is facebook, linkedin, twitter, google+, etc., figures show us that social media works for the business to business market. We have the experience and resources to create and implement social media plans. Let us take care of your social media and we guarantee, that your network will grow, your brand and product knowledge will improve and the number of quality leads will rise by the tweet. Click here to view a couple of guides from Four Pees.

 Events & Trade-Shows

As part of raising its profile, Four Pees believes it is important to ensure presence at relevant industry tradeshows and events. Four Pees can assist you in the selection of which shows to be present at and define in what shape or form the company can or should be represented there. For the organization and implementation of such a presence, Four Pees will either work with your internal staff or can take the entire project from A to Z. Customers can also profit from the synergies that go with it when organizing one event for several customers.

 Four Pees Partner Event

Since 2009, Four Pees successfully organizes a yearly partner event. The main aim of the event is networking as well as commercial and technical trainings for resellers as well as customers. Journalists, vendors, resellers and end users mainly from Europe participate in the event, because it is THE opportunity to get information on the latest trends and training on new solutions fro the print & publishing industry.

Marketing Services For Every Budget

Four Pees will take on, as needed, the development, coordination and management of the above mentioned activities, serving as a fully functional outsourced marketing department.

Alternatively we can identify specific marketing projects for you to be carried out in any of the mentioned functional areas. Four Pees can take on the challenges in three ways.

Hourly/Daily rate for less clearly defined projects. Four Pees applies an hourly rate based on the time spent.

Projects basis - clearly defined projects with a fixed cost.

Retainer basis - Ongoing (1 year) contract including a 3 months trial period, based on a number of pre- defined activities and estimated cost and time. This collaboration method offers the greatest flexibility for you. It allows the assistance with and execution of clearly defined activities while offering the flexibility to take on, within reason, additional activities and unexpected projects. Four Pees marketing services will focus on marketing communication and product marketing. The activities will be described in more detail in a marketing plan that will be written as part of this retainer based collaboration. Four Pees will offer its strategic marketing and product management advice and implement, follow-up and adjust the marketing plan where needed and the activities described in that plan.

Four Pees offers 3 different marketing retainers:

• Silver Customer (2 Pees): 1750 Euro (2 days/month)
• Golden Customer (3 Pees): 3000 Euro (4 days/month)
• Premium Customer (4 Pees): 5000 Euro (7.5 days/month)

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