To satisfy the ever changing requirements of the printing industry you need flexible and yet still specialized solutions to address those needs in the best possible way. We spoke with Mr. Alberto Gómez, CEO of the printing company Impresiones y Prototipos, s.l. in Barcelona, Spain, who is mainly responsible for the strategic development of the whole company. He focuses on quality improvements, solutions to fulfill specific customer requirements while looking for new opportunities to expand the activities of his company.

Mr. Gómez, could you please describe your company with a few words…

Our company Impresiones y Prototipos, s.l., is a printing company located in Barcelona (Spain) with over 30 years experience in the printing industry. Three years ago we created a new division “Zeta Prototypes” which specializes in prototype packaging. Our main clients here are located in the high-end sector of perfumery. Due to the high quality of our prototypes and the great success we have achieved here in Spain, we just started our international expansion prototypes packaging division. Our goal for 2015 is to establish this international business.

Please tell us a bit how you became aware of the ColorLogic products and which ones you are using…

We use CoPrA and ColorAnt to optimize our measurement data and create ICC and DeviceLink profiles. Afterwards we process files by using the color server ZePrA. After we validated how this powerful color management engine helped us to improve our print data, we also have included the ZePrA module for Spot Color conversion, which is very important for us. We also just started using the Reprofiler, which we think is a very interesting solution for handling slight changes in the print process without the need to regularly create completely new profiles.

A while ago we had some color issues in our production. I was looking for better ways to achieve color fidelity and shorter make-ready times. Someone recommended Daniel López from ID-Soft to us. He helped us to evaluate the right solutions and then integrated the ColorLogic products for us. Daniel is an excellent color consultant. He is very knowledgable and probably one of the best technicians for colorimetry in Spain. He also introduced us to the ColorLogic products.

This sounds very enthusiastic. So which are the biggest advantages you see in working with ColorLogic solutions…

We tried many other color management solutions, but we were never able to achieve our goal with them. Our goals are to create high-quality prototypes and ensure the same colors in the final print. It is also important to know that theses prototypes serve as samples for all further printing processes. With the ColorLogic solutions, we saw from the beginning that we could achieve this goal, because they are very powerful and versatile. Before we changed our production, we had to perform many tests to get a color fidelity prototype. Since we began using ColorLogic technology these tests have been drastically reduced while also giving us a substantial increase in production without comprising the print quality. Additionally, due to ColorLogic’s products we can manage color in all material we work with: Polyester, Folding, Leather, PVC, PET, etc, knowing that we will always obtain the best result of reproduction.

Anything else, you like to highlight…

Each prototype we do is a unique work. Our customers rely on our quality and with our optimized production we have have been able to achieve for our prototyping a 95% realism in comparison to the final industrial production. Today we are the 1st company in Spain which is certified by the best companies. So, now that we have such an extensive experience in conducting professional prototypes, we begin our international expansion by offering prototyping to other countries.

This is a great step and we wish you good luck for this exciting expansion. One last question: What do you think about the price – value ratio of ColorLogic products?

It is not a cheap solution, but I think it is complex to define what is cheap or expensive… Of course, it depends heavily on the objectives that are achieved. In our case, although it looked like a major investment in the beginning, we believe this was worth the money spent. Meanwhile we improved production tremendously and added value based on the professional knowledge of Daniel López. And if we ever see new requirements we can always discuss those with him. So for sure, I would do the investment again.

Thank you very much, Mr. Gómez and good luck for all your exciting activities.