A good marketing plan and platform is key to create awareness and educate the market about your product. With a strong marketing background Four Pees provides that platform to the brands it represents.
Communicating in a clear, structured and consistent way what the company and its products stand for is the basis of every marketing communication effort. Four Pees has developed a method to do this by translating features into benefits and describing products in various word lengths for easy repurposing. Based on this brochures, sales tools and other forms of collateral are essential to help employees and channel partners in selling the products. On top of providing support of the sales process, these tools help raising the profile of the company brand. Four Pees can handle the copywriting, design, production and distribution.
Education & evangelization
Showing a product is even better than having people read about it. Both for new product introductions as for ongoing product education, Four Pees regularly hosts educational webinars to its resellers and end-users. All webinars are recorded and posted on our support website for later viewing.
E-marketing & social media
Today digital natives don’t wait for you to find them, they find you. Therefore, in a competitive market place a company’s online presence plays a crucial role in success. The Internet is the place where prospects get in contact with you, find out more about, try and buy your products. Four Pees has extensive experience in e-marketing strategies for software companies. The Four Pees website itself is optimized for desktop and mobile reading and is available in multiple languages.
Whether it is Facebook, LinkedIn, Twitter, Google+ etc., figures show us that social media works for the B2B market. Four Pees has a social media presence that is used for awareness creation, lead generation and prospecting.
We can use our experience to improve your online and social media presence.
As is mostly the case with technology companies, an important part of the awareness and mind-share of a company is achieved through a consistent and well-orchestrated public relations effort. Four Pees has developed a core PR program, which includes press releases and testimonial copywriting and distribution.
Events & trade-shows
As part of raising its profile, Four Pees believes it is important to ensure presence at relevant industry tradeshows and events. Four Pees can assist you in the selection of which shows to be present at and define in what shape or form the company can or should be represented there. For the organization and implementation of such a presence, Four Pees will either work with your internal staff or can take the entire project from A to Z. Customers can also profit from the synergies that go with it when organizing one event for several customers.
Four Pees successfully organizes a yearly partner event. The main aim of the event is networking as well as commercial and technical trainings for resellers as well as customers. Journalists, vendors, resellers and end users mainly from Europe participate in the event, because it is THE opportunity to get information on the latest trends and training on new solutions for the print & publishing industry.