As the biggest web-to-print company of Brazil, Printi has a dedicated team that focusses on bringing new solutions to their daily operation. That’s how they discovered (and tested) Imp.
Printi made its entry in the Brazilian print industry in 2012 and has made it to the biggest web-to-print company of Brazil ever since. Since 2015, they also became member of the largest group of online printers in the world, Cimpress. Their main goal is to improve the level of transparency and efficiency in the customization process of printed products.
They mainly focus on orders from end users and smaller companies. Rafael P. Cassola, Solution Architect at Printi, clarifies: "Other web-to-print companies usually don’t offer a good online experience for those markets. Their loss, our trump card!" They are determined to give everyone the opportunity to customize products quickly and easily at a low cost.
Printi’s biggest challenge is to offer a big portfolio of customized products, as each line of production has its own technical specifications. They were immediately on to the fact that software was the shortest way to achieve that goal. A dedicated team was focusing on bringing new solutions to their daily operation, and that’s how they discovered (and tested) Imp. "We identified a match made in heaven: we could exchange information between our MIS and Imp", says Rafael. The ability to create a smart, intuitive imposition without the intervention of an operator definitely won them over.
For 2 years, they have learned a lot about imposition, which made them able to identify other opportunities to improve their business. "The algorithm in Imp that decides which is the best solution to produce a big volume of orders allows us to focus on what brings real value to our company."
The best part? "We really value their support: they always have our back and are always open to suggestions! In case of a problem, they respond quickly with a workaround or an innovative solution." InSoft also constantly releases product updates, which often lead to Printi becoming more efficient in their process: "A good example would be the small imposition enhancement related to how PDFs were placed on the final page. This small update reduced the cutting time of some of our layouts from hours to minutes! Hats off to Imp!"